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Sales and Marketing

Sales and marketing trends, news and best practice

Why Cost of Sales is such an important metric

Well-run SaaS company share similar gross margins with their on-premise counterparts, but warehouses full of boxes have been replaced by climate controlled server centers full of servers, much-high end monitoring software, complex rollout and version control system, and more. Depending on the complexity of its operations, a SaaS firm’s COS numbers can reach levels that …

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