Softletter100

Access critical SaaS and Mobile financial metrics and benchmarks in minutes


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How We Can Help You

The Softletter100 provides your management team with latest financial analysis of the leading Key Performance Indicators (KPIs) companies giving you instant comparisons with your own current performance and plans

Importantly most of these KPIs are ratios so a direct comparison is valid irrespective of your size. The results have also been conveniently divided into 10 cohorts so that you can also compare more accurately

The combination of the KPI results and the expert analysis and reports enables you to take estimates and guess work out of your 2020 budget and plans

Business Metrics

The Softletter100 covers core financial metrics generated by the industry’s top 100 SaaS and mobile firms. Key metrics include revenue per employee, operating income, research and development, sales and marketing, and many more.

Critical Analyses

Your Softletter100 publishes a provide you with a constant stream of analysisis constantly providing your subscribers with cases studies,

Surveys and Polls

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SaaS Reports

Comprehensive reports that dig into SaaS channels, best practices in sales compensation, technology trends, Infrastructure trends and developments and much more.

Virtual Events

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Help & Support

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The Data You Require


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Meet The Team

Merrill R. (Rick) Chapman

Co-founder


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John Miller

Co-founder


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Lisa Hoffman

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