SaaS Business Operations

John Miller, Softletter100

John Miller, Softletter100

Rick Chapman

Rick Chapman

What is the difference between the Forbes Cloud 100 List and the Softletter100?

Industry lists such as the 2019 Forbes Cloud 100 are put together in partnership with VC firms such as Bessemer Venture Partners and Salesforce Ventures. Many of the companies listed in the Forbes dataset are funded by these VCs. Useful information about marketing trends (and where the VCs are placing their current financial bets) can be derived from lists such as the Forbes list however they do not give a complete impartial and audited view of performance results.

Financial results and metric that derived from public companies filing of 10-K data required by the U.S. Securities and Exchange data are certainly impartial. Submitting false data to the SEC is illegal and place both the company and its named executive officers, as well as anyone who participated in the fraud in severe legal jeopardy which includes potential imprisonment and severe monetary. With this incentive held against their collective heads, executives at publicly held firms spend considerable time and money ensuring their numbers are accurate.

One of the chief reasons Softletter’s financial metrics are trusted by the industry is that they’re derived primarily from public sources including US SEC 10-K data Another critical factor is that Softletter has no financial stake in the companies whose metrics we scrutinize. Our only interest is ensuring our analyses are timely, accurate, and highlights key trends and KPIs you will need to understand and hit in order to succeed. It’s also important to note that the Softletter 100 are organized into industry specific cohorts. This enables you to see at a glance how your company’s performance stacks up against your competition and understand your place in your specific market.

Another critical factor is that Softletter has no financial stake in the companies whose metrics we scrutinize. Our only interest is ensuring our analyses are timely, accurate, and highlights key trends and KPIs you will need to understand and hit in order to succeed. It’s also important to note that the Softletter 100 are organized into industry specific cohorts. This enables you to see at a glance how your company’s performance stacks up against your competition and understand your place in your specific market.

Many companies find it difficult, when developing thier financial and sales plans, to obtain meaningful comparision benchmark data. Sometimes it is based on internal estimates or guesstimates of what the market is doing.

There is a better way drawing on the actual performance and results of the leading Cloud and SaaS companies, which as they are based on ratios are equally applicable to businesses of all sizes from start ups to direct competitors of these leaders  

Financial results and metric that derived from public companies filing of 10-K data required by the U.S. Securities and Exchange data are certainly impartial. Submitting false data to the SEC is illegal and place both the company and its named executive officers, as well as anyone who participated in the fraud in severe legal jeopardy which includes potential imprisonment and severe monetary. With this incentive held against their collective heads, executives at publicly held firms spend considerable time and money ensuring their numbers are accurate.

One of the chief reasons Softletter’s financial metrics are trusted by the industry is that they’re derived primarily from public sources including US SEC 10-K data

Softletter 100 contains the latest financial analysis of the leading Key Performance Indicators (KPIs) companies giving you instant comparisons with your own current performance and plans

Importantly most of these KPIs are ratios so a direct comparison is valid irrespective of your size. The results have also been conveniently divided into 10 cohorts so that you can also compare more accurately

All of the data contained in Softletter 100 is sourced from public domain resources including SEC 10K data, Linked In profiles, company websites and primary research. Whilst we make every effort to ensure the data is accurate and up to date please do inform us of any inaccuracies  or view  our data policy

Using the latest financial and sales performance KPIs for your 2020 plans

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