EU threatens Big Tech Firms with fines of 10% of turnover
The Digital Marketing Act is indeed good news for small and medium sized SaaS and Cloud solutions vendors allowing users great flexibility and choice for users.
SaaS Business Operations
What is the difference between the Forbes Cloud 100 List and the Softletter100?
Industry lists such as the Forbes Cloud 100 are put together in partnership with VC firms such as Bessemer Venture Partners and Salesforce Ventures. Many of the companies listed in the Forbes dataset are funded by these VCs. Useful information about marketing trends (and where the VCs are placing their current financial bets) can be derived from lists …
What is the difference between the Forbes Cloud 100 List and the Softletter100? Read More »
AWS Outage opens doors for competitors
Amazon’s cloud service down time , the widespread outage has major impacts on services Amazon Web Services (AWS) has had an outage, that despite all the redundancy plans, impacting many websites and other parts of the Internet. The outage was global , and according to the Downdetector.com, lasted for hours until peaking in the early evening, …
Classic issues recruiting New Cloud Partners
Most Cloud solution vendors are selling through Partners (* 53% Softletter Survey Dec 2019) and most want to recruit more “born in the cloud” Partners. The problem is that demand outstrips supply many times over and this applies in all regions we estimate by a factor of 10! Secondly everyone wants to recruit the “successful” …
Reassessing SaaS and Cloud Channels
With 25% of Partners now in financial difficulties do we recruit more or develop? Stop recruiting new Channel Partners! Join Sam Ferri, Channel Development Director at #EIMS , with special guest John Miller, CEO at #Delta Channel Services discuss the importance of effective assessment and rapid cloud Partner development programs to drive the …
Cloud Partners Recruitment is NOT the answer
Most Cloud solution vendors are selling through Partners (* 53% Softletter Survey Dec 2019) and most want to recruit more “born in the cloud” Partners. The problem is that demand outstrips supply many times over and this applies in all regions we estimate by a factor of 10! Secondly everyone wants to recruit the “successful” …
Effective Enablement of Cloud Partners
Talking to many Cloud vendors the most frustrating aspect of recruiting and building an effective Cloud Partner Channel is the speed and difficulty of effectively enabling Partners So how can we improve enablement ? In this post we discuss some steps we can take today to help engage with our Partners more effectively. The Three …