The Softletter100 Companies

Cloud company metrics for growth

Financial Analysis of the World’s leading Cloud and SaaS Business

Softletter 100 contains the latest official results and financial analysis of the leading cloud and SaaS companies giving you instant comparisons with your own current performance and plans. Importantly most of these metrics are ratios so a direct comparison is valid irrespective of your size. The results have also been conveniently divided into 10 cohorts so that you can also compare more accurately.The combination of the results metrics and the expert analysis and reports enables you to take estimates and guess work out of your  budgets and plans

The Softletter 100 are all publicly-held companies and most of our basic business metrics are derived from documents these companies are legally required to provide to the US SEC and to their  investors. In most cases these are 10-Ks and equivalents, supplemented by expert analysis of the numbers.

The companies in each cohort are picked carefully by Softletter personnel with decades of experience in understanding software company growth. Each company was selected based on size, growth, and potential growth. In every case, our goal is to provide you with a dynamic perspective of a industry and cohort in change.

When needed, companies in the Softletter will be replaced. This may occur because of several reaons, including:

  • A company has been acquired.
  • It has ceased operations (though this is rare).
  • Interal turmoil or market pressure leads us  lead us to believe the company’s numbers aren’t fully reliable.

In all cases, when a company is removed from the Softletter100’s listing, we will tell you why.

The key metrics to help you plan for growth

Revenue results      Operating Income                  Operating Income per Employee                  Revenue per Employee     
                                            Service Margins                            Cost of Sales                                Days Sales Outstanding                                                                    Research and Development    General and Administrative            Number of Employees     
                   Cost of Sales Ratio                     Sales and Marketing Ratio      and many more!

For more details see full description

Big Eight

Analytics and Big Data

Cloud Infrastructure

Ecommerce amp & Infrastructure Support


Mobile B2B

Mobile B2C

On Premise


SaaS B2C Verticals

SaaS Enterprise

SaaS Sales and Marketing

Social Networking

Transition to SaaS