The Softletter100 Companies

Financial Analysis of the World’s leading Cloud and SaaS Business
Softletter 100 contains the latest official results and financial analysis of the leading cloud and SaaS companies giving you instant comparisons with your own current performance and plans. Importantly most of these metrics are ratios so a direct comparison is valid irrespective of your size. The results have also been conveniently divided into 10 cohorts so that you can also compare more accurately. The combination of the results metrics and the expert analysis and reports enables you to take estimates and guess work out of your budgets and plans.
The Softletter 100 are all publicly-held companies and most of our basic business metrics are derived from documents these companies are legally required to provide to the US SEC and to their investors. In most cases these are 10-Ks and equivalents, supplemented by expert analysis of the numbers.
The companies in each cohort are picked carefully by Softletter100 personnel with decades of experience in understanding software company growth. Each company was selected based on size, growth, and potential growth. In every case, our goal is to provide you with a dynamic perspective of a industry and cohort in change.
When needed, companies in the Softletter100 will be replaced. This may occur because of several reasons, including:
- A company has been acquired.
- It has ceased operations (though this is rare).
- Interal turmoil or market pressure leads us lead us to believe the company’s numbers aren’t fully reliable.
In all cases, when a company is removed from the Softletter100’s listing, we will tell you why.
The key metrics to help you plan for growth
Revenue results Operating Income Operating Income per Employee Revenue per Employee
Service Margins Cost of Sales Days Sales Outstanding Research and Development
General and Administrative Number of Employees Cost of Sales Ratio Sales and Marketing Ratio
and many more!

